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THE VOICE OF THE EQUIPMENT RENTAL INDUSTRY

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ALEC Joins Global Rental Alliance

ERA Secretariat 15 February 2012
ALEC, the Brazilian Rental Association, has been accepted to join the Global Rental Alliance at its 10th annual meeting which took place last week in New Orleans alongside The Rental Show. ALEC was represented at the meeting by its President, Marco Aurélio da Cunha, who has been active in the Brazilian rental industry for 23 years and recently began his two-year tenure as president of the 20-year old association.
 
In addition, American Rental Association Vice President John McClelland presented ARA Rental Market Metrics™. These metrics are consistent with the objectives of the Global Rental Alliance to provide the opportunity for development of benchmark data among their member rental companies. Member recognised that implementation of ARA Rental Market Metrics™ by software providers is essential to implementation of the initiative.
 
The equipment rental economic outlook, technological trends within the industry, safety and regulatory matters, and the GRA International Rental Business Leadership Program, administered by the ARA Foundation, were among the key issues addressed at the meeting. 
 
The Global Rental Alliance consists of seven independent equipment rental/hire trade associations that have joined together to increase the understanding and concept of rental worldwide. They are: the Hire Association Europe, U.K. (HAE), Hire and Rental Industry Association Ltd., Australia (HRIA); Hire Industry Association of New Zealand (HIANZ); Associação De Locadoras (ALEC), Brazil; Canadian Rental Association (CRA); European Rental Association (ERA); and American Rental Association (ARA). Each organization has as its members, businesses that rent equipment to the general public and suppliers that manufacture equipment that is a part of the member business rental inventory. While inventories differ somewhat within each country, they essentially include equipment rented to the construction, homeowner, and special event/party industries.
 
ERA was represented at the meeting by its Secretary General, Michel Petitjean.
 
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